Juicy J’s Journey

Juicy J and ASTERISK* have collaborated with Everipedia (IQ) to launch Juicy J’s Journey, a limited collection of NFTs to celebrate the launch of Juicy J’s latest album The Hustle Still Continues. The collection uses blockchain technology, digital artwork, scenes from Juicy’s music videos, metadata, and instrumentals to tell Juicy J’s story as a hip hop icon, cryptocurrency supporter, and cannabis entrepreneur. The pieces also commemorate Eternal Impact, the latest drop from ASTERISK*, an innovative cannabis brand founded by Juicy J and Gary Vee through his cannabis industry marketing agency Green Street.

Juicy J, ASTERISK*, and Everipedia joined forces to create Juicy J’s Journey, a collection of 5 NFT artworks with each piece limited to 84 editions for a total of only 420 pieces. All 5 NFT artworks contain beats co-produced by Juicy J and fans using his drum and loop kit. The collection also contains references to cryptocurrency and the IQ token. Juicy J has been an early supporter of blockchain technology. Back in February 2019 deep into crypto winter, he saw the potential in blockchain technology and invited Everipedia Co-Founder and President Sam Kazemian to include code from the IQ token in his “Let Me See” music video. This code was incorporated into the “Let Me See That Code” NFT which is one of the five NFT artworks that makes up this collection. Juicy is always hustling from rap to cannabis to crypto The Hustle Still Continues.  

For the ultimate trippy experience all 5 NFT artworks has been designed to be paired with Eternal Impact, the newest ASTERISK* cannabis strain developed by Juicy J.

10 out of the 420 NFTs will be selected in July to give the holder a once-in-a-lifetime opportunity to smoke ASTERISK* cannabis with the trippiest man alive, Juicy J, on Instagram Live. Follow @therealjuicyj, @garyvee, and @everipedia on Twitter where we will be announcing the winning NFTs.

360 of the 420 pieces are available for sale on OpenSea, the world’s largest NFT marketplace, at a fixed price of 0.04201 ETH ensuring a fair distribution. 60 pieces will be reserved for ASTERISK* customers. 60 pieces will also be reserved for Everipedia’s upcoming HighIQ staking platform which will reward IQ stakers with limited edition NFTs and IQ rewards. 

Juicy J is an Academy Award winning and Grammy nominated hip hop recording artist and record producer who’s always had an eye for the future. 

Gary Vee is a serial entrepreneur and marketing titan known for always being on the cutting edge from internet marketing to social media to cannabis to NFTs.

Everipedia is a blockchain technology firm which is best known for creating the IQ token, an NFT, DeFi, and Oracle token dedicated to bringing all forms of knowledge on-chain from art to finance to data.

Juicy J Journey

The “Take It To The Head” NFT tells the story of how Juicy J and Rico Nasty recorded their song “Take It”, got trippy, and shot the music video all in one night. 

Rico Nasty came through to the studio to record with Juicy J and got high. Her whole team smoked on Juicy’s fire and passed out on the couch. She had no way to get home because her team had to sober up. Rico and Juicy got in the studio and said “fuck it” let’s shoot a music video to the song…the rest was history….”Take It” was powered by ASTERISK* cannabis. That good fire made the 3-D music video happen. 

“Take It To The Head” is limited to 84 editions as part of the 420 piece “Juicy J’s Journey” collection. 10 “Juicy J’s Journey” NFT holders will be given the once-in-a-lifetime opportunity to smoke ASTERISK* cannabis with Juicy J, the trippiest man alive, in July. 

The“Take It” music video was produced by the creative agency VOTO. Footage from the shoot was edited by ThunderCode to create the NFT which contains an instrumental loop from the song “DARKTRAP” produced by Juicy J & KenBaby 3.


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