You can't see the text, you can't see the color, you can't even see the face, but you're ready to strive for it, go after it and you know exactly what it is!
Isn't that the real power of a brand!
The whole world is going crazy for it, everyone wants to have a bunch of things from this brand, people are even willing to do cruel and anti-moral things to get it, to touch it!
We are sick...