The White Cube

“Inside the white cube we don't speak in a normal voice, one does not laugh, one does not eat, drink, lie down, or sleep, one does not get ill, go mad, sing, dance, or make love... Unshadowed, white, clean, artificial, the space is devoted to the technology of aesthetics. Art exists in a kind of eternity. While eyes and minds are welcome, space occupying bodies are not. Emotions are turned into a consumer product” — Brian O’Doherty, Inside the White Cube. This was made as a collaboration with Guy de Lancey and Brian O'Doherty and all three of us share authorship, ownership and a fear of losing touch with reality. Adam Broomberg and Guy de Lancey collaborated with Brian O’Doherty to create a...View all