*FAKE IT TILL YOU MAKE IT* borrows from the bubbly language and pastel aesthetics of text driven instagram graphics to scrutinize the promotion of wellness, self-care, and confidence on social media.
The piece concentrates on the rhetoric employed in these posts. Persuasive, upbeat, and relentlessly inspirational, there’s a sense of authority embedded in each one. By remixing words and phrases sourced from these types of existing instagram posts, the program generates combinations that mimic their cheerful tone, but range from feeling vaguely familiar to totally absurd.
Text is wrapped in the sugar cookie aesthetic world of “girl power positive vibes boss babe” kind of media, imitating th...