Follow the Leader

Humans are like dogs, they have a pack mentality, but most are followers, not leaders. This lends itself well to 'influencers' in the digital world, they are masters in creating meaningful connections with their followers. Through time, this results in a pack of followers, who will blindly follow their leader and trust whatever they say. They will carry on following due to FOMO, a natural instinct hard-wired into us. Override that instinct, question, debate and ultimately, blaze your own trail.