In early 2021 I regained control over my publishing from Universal Music, created my first blockchain music project, and never looked back.
The nearly 2 decades prior to this pivot were a long, strange trip through creative innovation that began when I won the inaugural YouTube Award for Best Music Video for my song “Say It’s Possible.” I went on to release my first album with Universal Music Publishing and Island Records followed by a string of independent releases, and toured for the majority of the next decade, playing everywhere from Wembley Stadium and historic opera houses across Italy to smokey pubs and people’s living rooms. It was a wild ride to say the least.
I struggled to mak...