Bomb Story: Repeating patterns, including animal prints, are key to The Hundreds branding. We've consistently returned to leopard print over the years because of its ties to classic Americana, punk music, '80s throwbacks, and high fashion. The Frankly series imagined leopard print in a series of oddball colors that lined up with The Hundreds' aesthetic.| Background Story:
If there was ever a pattern that encapsulated The Hundreds, it would be Paisley. Our first big hit, the one that put us on the map, was the all-over-print Paisley hoodie from 2005. There's an unabridged version of this story in Bobby's book, but that sweatshirt sold so much, and sold out so quickly overnight, that we allo...