Bomb Story: In the mid 2010s, we came across the work of Hawaiian-born and Bay Area bred artist Aaron Kai. So much of Aaron's style was uniquely his but also simpatico with The Hundreds. The cartoonish waves, the heavy strokes, and the cultural references spoke to us and we embarked on the first of many collaborations over the years. Aaron Kai not only ended up a close friend of the brand's through the process, but family.| Background Story:
We were studying various optical illusions one afternoon, the kids' activity book kind. This sparked the idea of applying a process to one of our new camouflage patterns. Blur Camo was a result of toying with different filters and effects that could ma...