#4269

Bomb Story: Every designer who comes onboard at The Hundreds has to study the Brand Bible: a book of guidelines and restrictions around our design principles. Adam Bomb himself is fenced in by many of these rules. A bold and clear law is that Adam should always face to the right. Well, as begins one of the chapters in Bobby's book, ""First, you've got to know the rules before you break them.| Background Story: Quite prescient, the Crowds pattern was designed years before the rallies, protests, and riots of the last couple years. Disenchanted by the ""slacktivist"" generation, we were hopeful for a new class of youth who were galvanized to fight for themselves and fight for others. Crowds a...View all