Bomb Story: Nothing says the 1980s like neon - both the glass tubes and signs, as well as the colors. In the beginning, The Hundreds was inspired by our experiences and aesthetic as '80s and '90s children. So over the years, we built a lot of custom neon signs as marketing tools for the brand. We pay respects to those influences with the Neon Adam.| Background Story:
In the mid-2010s, there was a wildly popular trend with roses across street fashion. We're not saying we were responsible for that surge, but we were the ones to originate the rose-embroidered dad-cap that was broadly imitated in the market. We've incorporated the rose into The Hundreds' branding across generations, primarily ...