Bomb Story: Repeating patterns, including animal prints, are key to The Hundreds branding. We've consistently returned to leopard print over the years because of its ties to classic Americana, punk music, '80s throwbacks, and high fashion. The Frankly series imagined leopard print in a series of oddball colors that lined up with The Hundreds' aesthetic.| Background Story:
Duck Hunter, a camouflage born in WW2, is identifiable by rounded, irregular shapes. Our first attempt, Duck Green, was re-imagined as chunky blocks to respond to the curved nature of the origina; reference. It was our tenth anniversary year and Duck Green was decked across everything from outerwear jackets to Penny skate...