Bomb Story: We've always been steeped in nostalgia. Earlier on in the brand history, that meant artistic treatments like half-tone dots or photocopied effects. Today, as we fondly recall the early 2000s and the advent of Web 1 and Web 2, sentimentality means pixels and glitchy graphics. Whether intentional or not!| Background Story:
If there was ever a pattern that encapsulated The Hundreds, it would be Paisley. Our first big hit, the one that put us on the map, was the all-over-print Paisley hoodie from 2005. There's an unabridged version of this story in Bobby's book, but that sweatshirt sold so much, and sold out so quickly overnight, that we allocated all of those funds to building our...