Bomb Story: The Serious (aka ""Serious Business"") Adam was one of the most popular Adam Bombs from the first generation of The Hundreds. The original graphic, Serious Business, captured our irreverent, satirical sense of humor while also poking fun at the rigid attitude of coolguy streetwear.| Background Story:
Perfect Camo is our homage to the generic, swap meet, woodland camo that decorated ravers in the '90s and the trend's resurgence on cargo pants in the late 2010s. Bobby's favorite appearance by the classic orange woodland was under Bill Murray's blazer in Lost in Translation.