Bomb Story: Repeating patterns, including animal prints, are key to The Hundreds branding. We've consistently returned to leopard print over the years because of its ties to classic Americana, punk music, '80s throwbacks, and high fashion. The Frankly series imagined leopard print in a series of oddball colors that lined up with The Hundreds' aesthetic.| Background Story:
At the time, it was popular for repeating prints like these on button-up woven shirts to be emblazoned with bright, cheerful flowers. The contrarians that we are, we wished to see nature in decay against a merciless climate crisis. The flowers are withering and the result was sobering.