#16009

Bomb Story: Skulls are often used in our messaging to speak on the souls invested in The Hundreds. The best illustration of this was at the foot of The Hundreds Los Angeles, our first flagship on Rosewood Ave. On both sides of the front entrance, there were skeleton graves dedicated to Ben and Bobby. It wasn't as much a morbid thought as it was a metaphor for how much of our lives we poured into the brand.| Background Story: Known as ""Chocolate Chip"" camouflage by the U.S. military, this pattern was developed in the 1970s to resemble the California desert-scape. We wanted to own this one since we are a West Coast brand. But, also because Chocolate Chip camo was popularized in our teenage...View all