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Bomb Story: One of our slogans around the brand is FIGHT BACK. This was a T-shirt and headwear graphic that played off a vintage sportswear look. It circles back to our attitude of standing up for yourself and forever getting back up to surmount the next challenge.| Background Story: Originating in Scotland as ""tartan,"" we now call this pattern of crisscrossed lines ""Plaid."" Growing up in Southern California during the '80s and '90s, plaid beach volleyball shorts were always in our purview, thanks to labels like Mossimo and Stüssy. When we elevated to making cut-n-sew apparel like button-ups in the early 2000s, plaids made their way into our language as a nod to both the surf culture o...View all