Bomb Story: Every generation has its own ""streetwear"". In the '90s, streetwear was propelled by artist-driven T-shirt labels, independent skate companies, and urban brands in the mainstream. The '80s version of streetwear was arguably independent surf designers like T&C Surf, Maui and Sons, and Gotcha. The Shattered Adam is in the spirit of a surf T-shirt brand of the era.| Background Story:
In the mid-2010s, there was a wildly popular trend with roses across street fashion. We're not saying we were responsible for that surge, but we were the ones to originate the rose-embroidered dad-cap that was broadly imitated in the market. We've incorporated the rose into The Hundreds' branding acr...