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Bomb Story: Repeating patterns, including animal prints, are key to The Hundreds branding. We've consistently returned to leopard print over the years because of its ties to classic Americana, punk music, '80s throwbacks, and high fashion. The Frankly series imagined leopard print in a series of oddball colors that lined up with The Hundreds' aesthetic.| Background Story: The challenge was to design a new camouflage pattern using only one color. Typically, camos are broken up into multi-colored panels - was there a way to simplify the artwork down to its most base elements? We were able to retain the same identifiable shapes, but in order to distinguish them from each other, we used gradie...View all