Bomb Story: In the beginning, The Hundreds was inspired by nostalgic experiences and childhood, so often you'll see references to pop culture artifacts. This pattern is borrowed from the waxy, vintage candy packaging of the period.| Background Story:
Although brought to the modern stage by Dakis Joannou's mega ""Guilty"" yacht designed by Jeff Koons and Ivana Porfiri, the pattern that inspired Disrupt is actually the British Navy's Dazzle camouflage from World War 1. Instead of designing a camouflage that would hide a ship, Dazzle was invented to confuse its observers from knowing which direction the boat was moving. Sometimes, I feel like our entire brand is cloaked in the Disrput pattern...