Historian G-NO

I bet you didn’t know that G-Star has one of the most impressive clothing archives in the world. You know that Narnia scene when they step into the closet and suddenly there is a whole other world? It's that - on steroids. I’m Historian, by the way, the rhino in charge of what I like to call ‘The RAW history museum’. Every single product we make began in the archive. If we made a pair of jeans in ‘96, trust me, the first-ever sketch, prototype, button - it’s in there. Nothing gets past me. Our museum holds thousands of pieces that serve as inspiration for our craftsmen. Take a peek and you might find a life vest, a denim jacket for a dog, even an old school pressure suit. While we pride ours...View all