Rare G-NO

I’m Rare, the rhino who oversees our innovation laboratory - RAW Research. This is where we experiment with product designs by clashing tradition and innovation. I constantly challenge the status quo and explore the possibilities of denim. Denim is at the core of who we are, but sometimes I like to work with other fabrics to create one-of-a-kind statement pieces. Recycled polyester, wool, linen and cupro are just some of the sustainable fabrics I use for our unique creations. If you haven’t seen them yet, you gotta take a look. I design for fashion-forward visionaries, drawing my inspiration from the past to create iconic garments that always turn heads. If you like eye-catching denim coutur...View all