Artisan G-NO

I’m Artisan. Inventing the G-Star RAW denim method has been my life’s work. Taking craftsmanship to the next level is what I live for, it’s what I aim to do on a daily. I don’t remember when denim got into my blood exactly. Probably around the same time that you guys discovered social media. But I’m not in it for the likes, although the fact that millions of you around the world are wearing a pair of jeans I created, does feel pretty nice. I spend my days exploring and innovating denim because that’s the only way to make denim right, to make it our way. If quality craftsmanship inspired by the greatest minds on earth, mixed with a bit of crazy floats your boat - then step into my atelier. I’...View all