Elwood G-NO

There are not many that can say they’re the inspiration behind the first-ever 3D jean design. But then again I’m not like other rhinos. I'm Elwood G-NO by the way. My story begins in 1996 when G-Star designer Pierre Morisset saw a motorcyclist whose pants had moulded to his bike. As a result, I'm a little rough around the edges and my denim’s kinda weathered but that means I’ll endure most storms, crypto dips included. I’m all about making denim that lets you be you, that lets you show your true colours. I’ve got a ‘96 tattoo on my right arm and a bandana I don’t go anywhere without. You’ll often find me cruising on my motorbike as I’m kind of a lone ranger but even though I look tough, don’...View all