R3NEW G-NO

Hi there Meta mates. I’m R3NEW. I’m the rhino that makes sure we’re doing our very best to limit our impact on the planet and the people that live on it. I’ve always got my horns in one responsible initiative or another. Like those 100% circular jeans? Yeah, that was me. Okay, I’ll be honest a bunch of other folks here at G-Star who also care about circular fashion helped out too. From recycled cotton to clean energy, I’ve got my hooves full. Making better denim isn’t easy and we don’t always have the answers. That’s why we work with incredibly talented experts who help us to find the most responsible materials to work with. It's an ongoing journey, you know?