SUP #10

“SUP” is an unveiled glance into male vulnerability in the digital age — a minimalistic love song for the hopeless romantic trying to express deep affection in an age of brevity and emojis. “Sup” can mean so many things depending on the tone and context. The goal behind the track was to show the many iterations of “Sup,” and poke fun at how difficult it can be to express the simplest and most profound emotions. The song was produced by my in house dream team: award winning composer/producer Lyell Evans Roeder and Kirk “KJ” Follette — a process that was rather quick to compose but took months to mix and refine to our liking. Sonically, we stuck to a formula of melding contemporary drum prod...View all