To create a complete 360° representation of a real human figure, visual effects companies utilize 3D imaging technology. One can then unwrap the scanned texture into a 2D plane, much like a world map. In ᖴᗩᑕIᗩᒪᔕ I, Jon Rafman alters a selection of these unwrapped head textures and animates the transformation in the style of VFX breakdown reels, typically used to showcase the special effects in movies and games. The result is a jarring conglomeration of characters, a carnivalesque cast of commodities. Rafman's work is the reverse of anthropomorphism: ᖴᗩᑕIᗩᒪᔕ represent the reified experience of the self and others as mere objects and images. Rafman states that these custom textures will evolve...