Special gift to the first wave of Bang & Olufsen DNA Collection NFT holders. Only NFT holders as per the stop of Public Mint I have been entitled to receive the Beomaster 1900 Positioning Poster NFT
In 1976 Bang & Olufsen launched the Beomaster 1900 designed by Jacob Jensen. The product strategy was to distance itself from the traditional Japanese Hi-Fi format at the time which the positioning poster from 1975 was set to tease. A clear design distinction was created between the easily accessible primary choice and the secondary choice concealed under a lid which elegantly covered the parts the user did not need for daily use. Almost before it had reached full production, Beomaster 1900 w...