People can become very emotionally attached to their NFTs. They may feel a sense of pride in their NFTs and see them as a reflection of their identity.
Additionally, some people may view their NFTs as valuable assets that they have put a lot of time and effort into acquiring or creating.
As a result, they may feel a strong sense of attachment to their NFTs and see them as something akin to their digital children. They are determined to stand by their side even if this means "hodling" to zero.