Mangosteen is Thailand’s national fruit, a fruit that exudes the essence of Thai roots.
About 10 years ago, I stumbled upon it in a famous department store in London - beautifully packed, expensively priced. But most importantly, it had a label on it “Made in Thailand”. Digging into my deep love and pride for everything Thai, I decided upon the Mangosteen as my company logo. Inspired by the Kumamon bear: くまモン Romachi: Kuma-mon, the bear mascot, created by the government of Kumamoto to promote tourism in the region which eventually became world famous creating a steady income for communities in small towns , I imagined a mascot of Mangosteen could prove to be as successful a symbol of Thai t...