With the advent of technology and improved education, it has become inevitable that love will be devalued. Why? Everyone has come to know that love is a bio-chemical reaction between two organisms. It is pheromones and hormones. The increase in comfort and the advent of dating sites has created a tremendous amount of choice for people to choose a partner for love and sex and this too has devalued love as a process. Whether this is good or bad is up to each person to decide for themselves.