Max is a passionate cannabis educator through his company Trichome Institute. He takes a scientific approach when it comes to cannabis. Not only is he a scientist, but he is also a user and lover of the plant. Which brings a cool Hamilton Morris feel when he is discussing the subject. Max is involved with a few research projects pertaining to new trichome types, cannabis species, and terpene mapping. His forte is psychedelic cacti, medicinal mushrooms, and navigating the matrix.