002 heARtCHIVE by Jessica Yatrofsky

“What the Photograph reproduces to infinity has occurred only once: the Photograph mechanically repeats what could never be repeated existentially.” - Roland Barthes Digital reproduction and the universality of digital imagery complicates the irreproducibility of the so-called natural world. Whereas in the before times, life happened and one’s experiences could not be repeated, now the sunsets, canyons, rainbows, etc. proliferate digitally to be experienced over and over again. The center of gravity has shifted. It is not that the natural world and its content cannot be repeated; the digital life is now home to these seminal kernels of existence. Life no longer occurs only once to be repeat...View all