ANANTOMY OF AN NFT PROJECT 6

The Community, Brand, and Devs are a set of three concepts in web3 theory describing distinct, interacting agents in the NFT apparatus (defined in Sigmund Freud's structural model of web3). The three agents are theoretical constructs that describe the activities and interactions of the life of an NFT project. In this model, the Community is the set of uncoordinated instinctual desires; the Devs play the critical and moralizing role; and the Brand is the organized, realistic agent that mediates between the instinctual desires of the Community and the critical Devs; Freud explained that: The functional importance of the brand is manifested in the fact that, normally, control over the approach...View all