Negro Es Bello translates from Spanish as “black is beautiful.” Placing those words alongside panther imagery, connecting black pride with Black Power.
The phrase “black is beautiful” referred to a broad embrace of black culture and identity. It called for an appreciation of the black past as a worthy legacy, and it inspired cultural pride in contemporary black achievements.
In its philosophy, “Black is beautiful” focused also on emotional and psychological well-being. The movement affirmed natural hairstyles like the “Afro” and the variety of skin colors, hair textures, and physical characteristics found in the African American community.