Aṣẹ

Asé (pronounced Ah-Shay) is an African word from the Yoruba language, which originated in the country of Nigeria. It is a word of affirmation, similar to the word ‘Amen’ at the end of a prayer. It means, “Right on!” “Yes!” “I’m with you!” “I can dig it.” It is definitely not a meek and retiring word. It is bold and powerful and affirms out loud that which resonates in your heart as true. Asé? ABOUT THIS COLLECTION: The Inspiration On the very end tip of South Africa, which is right at the bottom of the African continent, is a city called Cape Town. This is where I was born and spent my entire life, until recently moving a hop, skip and jump further up the map to the Overberg region of t...View all