Art is no longer a flat 2D experience, its an immersive phygital one accessing multiple dimensions. Scan the QR code on the front of the book and watch the artwork burst to life with augmented reality. The AR opens into Instagram, pop up the volume and hit the story record button and post it for everyone to experience.
The artwork is an adaptation of the Amrita’s work titled “Future NFT Dubai” which she painted to become one of the world’s largest augmented reality mural and the first in the Middle East at Dubai’s Financial Centre the DIFC in Dubai, the UAE.
Being the first NFT artist in the UAE this work is of significance as it also uses her signature style of ‘SoundBYTEs’ where she me...