Neonumens #32

The hierarchical nature of social media has enabled influencers to become modern-day pagan deities, extending their power over the masses of believers who worship them. In “Neonumens,” Solimán López addresses this idea by exploring the Instagram feed of Brazilian beauty blogger Camila Coelho, who regularly shares makeup tutorials, archetypes of ideal beauty, and her luxurious lifestyle to her 9.2 million followers. The artist focuses on two images posted on the social media platform in particular—one featuring Coelho and two friends, and another depicting a baby shower with a dog sleeping on a couch next to a newborn and a large teddy bear. These images are re...View all