Sean Williams x Bulls: DYNASTY

Question: How do you capture all of the emotions that go into what makes the Bulls special in one image? Answer: You don’t. Like basketball, preparation makes all the difference in the world. The game is won in the moments in-between; the time spent toiling in the off-season. Dynasties, like great animation, are built by stacking layers of skills on top of each other and combining the parts that work with the parts that don’t to create an unstoppable movement. This is my attempt as an artist to capture and tame something much bigger than myself, if for only a singular moment. The Bulls: as both a team, brand and identity is an impossible beast to capture, but why not try?