Dekotora - Yamada San

The Japanese subculture of ‘Dekotora’ – a portmanteau of the Japanese pronunciations of “decor” and “truck” – involves the elaborate decorating of a truck following a certain theme, or aesthetic. For more than 40 years, Japanese truck drivers have been piling lights, patterned fabrics, and other over-the-top adornments onto their work trucks, creating moving masterpieces covered in LEDs. The tradition of decorated trucks, or “Dekotora,” originated from a 1970s Japanese movie series that was inspired by Smokey and the Bandit, titled “Torakku Yaro” or “Truck Rascals.” Drivers first began decorating their vehicles in the style seen in the comedy-action films. Eventually the extravagant trucks ...View all