Autumn Winter 2021 @ London Fashion Week

This collection was presented as a Digital Premiere on 22 February 2021 at London Fashion Week. EDELINE LEE invited her audience to listen to the podcast story Memory Of A Dress, in collaboration with veteran podcaster PAUL BAE and his anthology series THE BIG LOOP. Edeline comments: “We are all navigating the digital landscape right now, but my brand operates on a human-scale. How to cross the divide? After listening to the story, the audience was invited to view the moving-image lookbook, first published on VOGUE RUNWAY. “Inspired by this story, my team and I delved into its themes of memory. We explored digital and camera techniques to lend narrative to our fashion photography." ...View all