heARtCHIVE by Jessica Yatrofsky

Ten years after the I Heart series, artist Jessica Yatrofsky releases never before seen Polaroids from the archive of her second photography monograph, I Heart Girl, as digital artist proofs in the form of NFTs. In heARtCHIVE Yatrofsky utilizes visual effects to reperform the popular development process of the Polaroid. The repetition of the image reflects the current popularity of digital images such as gifs and viral media. Displayed here is a 1 of 1 reproduction of a physical Polaroid whose image has been digitally manipulated to replicate the chemical process that occurs once an image has been captured.