Spiritually Fashionable by Adetona Omokanye

This body of work interrogates how belief systems, tradition, and culture shape the way people dress. “Spiritually Fashionable” brings the couture of Egúngún a fancifully masked figure at the heart of the traditional religion and culture of the Yorùbá people of West Africa into sharp relief in a way that is critical and innovative. While most people think of the Egúngún only in extraordinary, spiritual terms as the object of Yorùbá ancestor reverence, Omokanye juxtaposes it with regular African models provoking his audience to visualize the ‘masquerade’ as a fashion spectacle. Thinking of the Egúngún in this way forces us to critically re-evaluate our definitions of what constitutes indigeno...View all